SEO vs AEO vs GEO: What's the Difference and What Should You Focus On?
Search now happens in Google, in answer boxes and inside AI assistants. Here's how SEO, AEO and GEO differ — and why they're one strategy, not three.
Read More →I help brands get found on Google and AI search — diagnosing complex SEO problems, building scalable authority and recovering sites from Google penalties.
I'm an SEO consultant with 15+ years across SEO, growth and digital marketing. As SEO & Growth Leader at 91mobiles.com, I've spent 9+ years scaling traffic for one of India's top tech websites — including recovering it from a Google sitewide penalty.
Today I work hands-on with SEO, GEO and AI search, and I teach by task, not by tool.
SEO and GEO consulting across Google Search, Google Discover and AI answers — from technical foundations to recovery and growth.
Fix the technical foundations of your website so Google and AI search engines can crawl, understand and rank every page.
Build content and authority that Google and AI tools trust, with stronger E-E-A-T signals, a compounding content plan and quality links.
Get your brand mentioned, cited and recommended in AI answers on ChatGPT, Gemini, Perplexity and Google AI Overviews.
Recover traffic lost to Google penalties, core updates or low-quality AI content. Find the cause, fix it and rebuild rankings.
Reach more readers through Google Discover, Top Stories and Google News with content and technical setup built for high-volume traffic.
SEO and GEO strategies for large sites, built around how your industry sells and competes online.
Senior SEO and GEO guidance on an ongoing basis. Clear strategy, the right priorities and hands-on direction to keep your organic growth on track. 1:1 advice and a custom roadmap from someone who knows your business.
Customised live training that builds modern search skills across your organisation. Hands-on sessions help your team use SEO, GEO and AI tools with confidence, from role-based workshops to AI automation and responsible AI content.
Practical sessions designed for your Content, Product, Marketing and Business teams.
Learn to build Claude-powered agents that automate audits, keyword research, content briefs and reporting.
Use AI to create content at scale without triggering Google's quality or spam penalties.
Every consulting engagement follows the same four steps, built around a custom roadmap for your site.
Audit what is limiting visibility across Google and AI search.
Rank fixes by impact so effort goes where it moves traffic.
Ship technical, content and authority fixes with your team.
Scale what works with a repeatable, measurable system.
SEO helps your pages rank in Google results. GEO (Generative Engine Optimization) helps your brand get mentioned and cited inside AI answers. They share the same foundations, so I treat them as one strategy.
Yes. I have recovered a large site from a Google sitewide penalty. Recovery starts with a diagnosis of the real cause, then a cleanup and reconsideration plan.
Yes. Corporate training is customised and role-based, so Content, Product, Marketing and Business teams each learn what applies to their work.
Role-based SEO and GEO workshops for Content, Product, Marketing and Business teams, building AI agents that automate audits, keyword research, content briefs and reporting, and using AI to create content at scale without triggering Google's quality or spam penalties.
Use the Work With Me button or email connect@sanjeevkumar.ai with a short note about your site and goals.
Search now happens in Google, in answer boxes and inside AI assistants. Here's how SEO, AEO and GEO differ — and why they're one strategy, not three.
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