Sanjeev Kumar has 15+ years in SEO and digital growth, and is the SEO & Growth Leader at 91mobiles.com, one of India's biggest gadget websites.
15+ Years in SEO · 91mobiles.com · SEO, GEO & AI Search
Sanjeev has spent 15+ years working in SEO, growth and digital marketing. For the last 9+ years, he has been at 91mobiles.com, one of India's biggest gadget websites, where he now leads the User Growth function, working across SEO, content, product and user growth.
Along the way, he scaled 91mobiles' organic traffic 10x, to 43M+ monthly visits, and led a full recovery from a Google algorithmic penalty. Alongside that work, he now teaches what he's learned, through live masterclasses and courses on SEO, GEO and AI-powered search.
Every session has one goal: teach things you can actually use on your own website, not just theory.
Getting a website found, understood and ranked well on Google.
Fixing crawling, indexing, speed and site-health issues that hold rankings back.
Planning content around topics and search intent, not just keywords.
Helping brands and content get noticed by AI tools like ChatGPT and Google AI answers.
Understanding how AI-powered search and answer engines actually work.
Using AI tools to do SEO research, audits and content work faster.
Turning organic search into a real, measurable growth engine for a business.
Building simple workflows that remove repetitive SEO and GEO work.
Setting priorities and roadmaps based on what will actually move traffic.
The goal is not to become an expert in one AI tool. The goal is to learn how to use the right AI capability for the right SEO or GEO task.