Courses / Search Growth: SEO + GEO

Complete 3-Month Live Program

Build the Skills to Grow Visibility Across Search & AI

Learn SEO from scratch, understand GEO and AI Search, and use AI to do SEO & GEO work faster.

24 Live Classes • 72 Hours • Weekends

Reserve Your Seat
Enter ₹2,000 on the Razorpay page — it asks you to type the amount.
See Curriculum

Level

Beginner → Intermediate

Duration

3 Months • Saturday + Sunday

Batch Size

Initial batch: 10–15 students. Typical: 15–20 students. Maximum: 25 students.

Curriculum

24 Live Classes, Month by Month

SEO → GEO → AI-Powered SEO & GEO

Each SEO class includes a short, practical AI segment (roughly 5–10 minutes) — not the main focus of Month 1.
01.How Search Works
Search fundamentals • Search engines • Search Console • Analytics setup
02.Keyword Research & Search Intent
Keyword research • Search intent • Opportunity analysis
03.On-Page SEO
Titles • Headings • Content structure • Internal linking
04.Content Strategy
Topic clusters • Topical authority • E-E-A-T
05.Technical SEO — Part 1
Crawling • Indexing • Sitemaps • Robots.txt
06.Technical SEO — Part 2
Website speed • Core Web Vitals • Mobile • Schema
07.Off-Page SEO
Links • Digital PR • Local SEO
08.Measuring SEO + Project 1
Measurement • Reporting • Live website audit project
09.How AI Search Works
ChatGPT • Gemini • Perplexity • Google AI Overviews • Other AI-powered search experiences
10.SEO vs GEO
What stays the same • What changes • What's new
11.Creating Content AI Can Understand & Reference
12.Entities, Schema & Structured Data
13.Trust Beyond Your Website
Brand mentions • Reviews • Forums • PR • External references
14.Measuring AI Visibility
Prompt monitoring • Citations • Visibility • No-click measurement
15.SEO + GEO Strategy by Website Type & Stage
16.Project 2: Full SEO + GEO Audit & Strategy
This month is the advanced AI-powered component of the full program, and corresponds to Course 2.
17.AI Tools & Evaluating AI Output
AI tool landscape • Choosing the right tool • Hallucination/error checking • Human verification
18.Prompting for SEO
19.Keyword Research & Topic Planning with AI
20.Technical SEO Audits with AI
Chat-based workflows • AI agents where appropriate • Data analysis
21.Content Briefs, Writing & On-Page SEO with AI
22.GEO with AI
AI-friendly content • Structured data • Citation tracking • Visibility analysis
23.SEO Automation
n8n • Make • Zapier
Specific tools taught remain configurable and may change.
24.AI Reporting + Final Project
Build Your Own AI-Powered SEO Workflow
How AI Is Taught

Teach by TASK, not by TOOL.

The goal is not to become an expert in one AI tool. The goal is to learn how to use the right AI capability for the right SEO or GEO task.

Live Class Format

A standard 3-hour class

15 minRecap + Doubts
60 minTeaching
10 minBreak
75 minDemo + Hands-on
20 minQ&A + Homework

Classes happen Saturday + Sunday, 8 classes per month.

Project-Based Learning

Learn → Apply → Build

LearnApplyBuild
End of Month 1

Live Website SEO Audit

Apply what you've learned to a real website and produce a working SEO audit.

End of Month 2

Full SEO + GEO Audit & Strategy

Combine SEO and GEO thinking into one complete audit and strategy document.

Final Project

Build Your Own AI-Powered SEO Workflow

Design and build a working AI-powered workflow you can use on real SEO/GEO work.

Pricing

Investment

₹30,000 + GST
Registration Fee: ₹2,000
Terms for how this applies against the course fee will be confirmed at enrollment.
EMI: ₹10,000/monthly
Flexible EMI options available. Final payment terms are confirmed at enrollment.
Reserve Your Seat
Enter ₹2,000 on the Razorpay page — it asks you to type the amount.
FAQ

Common Questions

GEO stands for Generative Engine Optimization. In simple words, it means helping your website or brand get noticed and mentioned by AI tools like ChatGPT, Gemini and Google's AI answers. It's a new area, so there's no single fixed definition yet — we teach it as a practical, growing skill.

SEO helps you get found on Google. GEO helps you get found on AI tools like ChatGPT. Some skills work for both. Some are different. We teach you both, and explain clearly what changes.

It means using AI tools to do SEO and GEO work faster, like research, writing, audits and reporting. It's not a separate skill — it's about doing the same work better and quicker with AI.

Yes. Search Growth: SEO + GEO starts from the basics. No prior SEO knowledge is needed.

People who already know SEO and GEO, and now want to learn how to use AI to do that work faster — for example SEO executives, managers, freelancers and marketers.

No. You should already know basic SEO and GEO before joining. If you're starting fresh, join Search Growth: SEO + GEO first.

Yes. Both programs are delivered as live online classes, not pre-recorded video courses.

Classes are held on weekends, Saturday and Sunday.

Search Growth: SEO + GEO has 24 live classes over 3 months (72 hours total). AI-Powered Search: SEO + GEO has 8 live classes over 1 month (24 hours total).

Recording availability and policy will be confirmed and clearly stated for each specific class or masterclass. We won't promise recordings that aren't confirmed.

The program teaches multiple AI tools and workflows relevant to SEO and GEO tasks, rather than committing to one tool. Specific tools (including automation platforms like n8n, Make or Zapier) are covered as examples and may be updated as the landscape changes.

No. This program teaches you how to think about AI-powered SEO and GEO execution, using the right AI capability for the right task, across multiple tools and workflows. It is not tied to or centered on one specific AI product.

No. The program is designed for marketers and SEO professionals, not developers. Automation concepts are taught using accessible, largely no-code tools and workflows.

In a 90-minute live masterclass, you'll learn a concept, see the framework behind it, watch a live demonstration, ask questions, and get a practical takeaway, plus a look at the relevant full course if you want to go deeper.

Masterclass fee can be adjusted against the course fee when the attendee enrolls within the applicable offer period. Exact terms are confirmed at the time of enrollment.

Course and masterclass pricing shown on this site indicates where GST applies. Final tax treatment is confirmed at checkout.

Search Growth: SEO + GEO offers flexible EMI options. Final EMI terms, including how any launch discount applies, are confirmed at enrollment.

Build the Skills to Grow Visibility Across Search & AI

Reserve Your Seat
Enter ₹2,000 on the Razorpay page — it asks you to type the amount.
Join a Masterclass
Join a Masterclass